Holly Health Beta Launch 🐦 🎉

The digital coach for lasting weight loss & disease prevention

The Holly Health beta service is now live, and Holly is in flight mode, preparing to support the population to improve their health and wellbeing.

What is Holly Health and what does the Holly service do?

Most of us live fast paced, high stress lives, with a lot of distraction. And many of us have in some ways lost touch with our body and brain, and what they really need to be healthy.

Our basic needs span four main areas: nutrition; sleep; exercise; and mental wellbeing. From providing our body with enough vitamins and minerals for regular function, to calming our brain so that it’s not in a 24/7 state of ‘fight or flight’ — if we become too disconnected from our basic needs, the effects are clear. Preventable diseases, like type 2 diabetes, heart disease, and depression rates rise, we often gain weight, and quality of life slips.

Our average lifespan is increasing, but so are the number of years we live with disease. Compounding the issue, modern healthcare systems are designed to treat people who are sick, not prevent people from getting sick. As a result, there’s a huge gap in human care right now. Holly Health’s service is designed to be the go-to tool for health optimisation, to improve quality of life, and prevent risk of future disease. We support individuals, with a digital coach solution, to address the basic needs of their body and brain, taking into account the modern environment we live in.

Holly Health’s service is designed to be the go-to tool for health optimisation, to improve quality of life, and prevent risk of future disease

We’ve just launched our beta service to the public. Learn more by reading on, or by visiting www.hollyhealth.io.

What are the outcomes?

There are 3 main reasons people turn to Holly Health.

Over 50% of the UK and US populations are trying to lose weight.

Something we’re clear on at Holly Health is there is no shame in carrying excess weight. Survival instinct (from hunter-gatherer times) even tells our bodies to conserve energy (by sitting still) and consume high calorie foods (sugars & fats). So weight gain is almost an inevitable result of our modern lifestyles. But, excess weight carried over extended periods significantly increases risk of disease, as well as increasing mental health issues and affecting quality of life. There is such a huge difference between merely being alive, and having a disease free, positive quality of life.

There is such a huge difference between being alive, and having a disease free, positive quality of life.

Traditionally, we respond to excess weight with restrictive diets, short weight loss programs etc. But science tells us that fast weight loss leads to weight regain over 90% of the time. This is because the short term, high intensity changes we make are usually unsustainable, and when it’s time to stop them, we revert back to previous behaviours.

Our approach to weight loss is different. Long term change requires habit change. Habit change requires small, consistent adjustments to your daily behaviours over a long period. With the help of Holly, new behaviours are repeated until they become so natural that you do them automatically (subconsciously).

700 people per day in the UK are diagnosed with type 2 diabetes. And hundreds more are told by their doctor that they are on their way to developing it. Those who are given advance warning are told to make gradual and consistent lifestyle changes — to do things like review their nutrition, to exercise more, to drink less. But how do you make these kinds of changes after decades of the same routines?

Holly Health helps individuals to identify which small behaviours to prioritise, and supports them with friendly nudges, support and education to keep making those positive changes.

Beyond prevention of physical disease, Holly Health addresses psychological challenges and mental wellbeing, and we will be developing specific services to reduce symptoms of depression and anxiety.

How many times have you told yourself — ‘from tomorrow, I’m going to eat more healthily/sleep for longer/exercise daily’? We all want to get the most out of our day, and we know that when we do these small things, it brings comfort, puts us in control, and enhances our wellbeing. But, why do so few of us succeed at maintaining new behaviours? Most of us haven’t learnt how to proactively introduce new long term habits into our lives, and we haven’t had the right tool to help us follow through.

Holly Health supports individuals with a proven method for starting new habits and making them stick, and provides the coaching, nudges, and awareness, to succeed.

How does it work?

Long term health improvement with Holly Health is the result of following four simple steps:

There needs to be some level of motivation going in — you have to want to make some small changes. But the habits start easy, and build up when YOU are ready. The system adapts around you, your progress, and your struggles (which we all face). The Holly Health service is designed to work for everyone, no matter what your starting point, goals, or rate of progress.

Is this what you’ve been looking for?

To try Holly Health, visit our website (www.hollyhealth.io) where you can learn more, and join the beta waitlist. We’ll get you started as soon as possible 😎. We’re currently letting individuals onto the beta service on a free 3 month trial, in return for your feedback. However, spaces are filling fast, so move quickly to avoid missing out!


Startup advocate, part time triathlete & skydiver. Health tech enthusiast, based in London. Opinions are my own.

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